Creating an Unconventional Brand Partnership
If you were asked to think of a new brand partner for Delta Airlines you would immediately think beverage or food company. I’m sure a few people would also say furniture company too because they want...
View ArticleGrassroot Campaign Lessons from the Ice Bucket Challenge
Grassroots marketing is described as using unconventional or nontraditional methods which is exactly what the ALS #icebucketchallenge is. In less than a month, the ALS Association has raised $22...
View ArticleAuthentic Brand Integrations: Lessons from LEGO
On Sunday night’s Oscar’s, there were many celebrity winner’s including John Legend & Common for their song “Glory” from the movie Selma. There was only one brand winner however; and that was...
View ArticleEffectively Integrate Social Issues into Marketing: Lessons from Starbucks
Would you like your coffee with a side of racial debate? Earlier this week, Starbucks began its #racetogether campaign. The campaign encourages baristas to write the hashtag on customers’ cups and then...
View ArticleBrand Guide to Influencer Marketing
If you shop online, chances are you scroll down to the product review section. If the item you’re interested in has 3 stars you’re probably going to hesitate before you place it in your shopping cart....
View ArticleWhy Customized Marketing is Important to Millennials
For the recent stop of the Mad Decent Block Party (a musical festival that travels the US and Canada), Budlight created 200,000 individualized festival cans. The festival cans will continue to be...
View ArticleDigital PR: Start More Conversations Online
Does traditional PR still matter and does it still work? Yes, traditional PR still works when combined with digital tactics. Digital PR combines traditional PR tactics such as press releases and events...
View ArticleHow to Win With a 360 Digital Campaign
How do you win with a 360 degree digital campaign? Just ask Taco Bell. A few weeks before the Super Bowl, Taco Bell released a heavily redacted digital press release via its website and sent it to...
View ArticleFour Lesson’s from This Week’s PR Blunders
The last 10 days have been filled with some of the biggest PR blunders of 2017…thus far. Pepsi began with what was sure to be the biggest ad campaign mistake of the year and then was promptly followed...
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